# Feature launch campaign

A bold cobalt announcement with a schematic workflow, a clear value proposition and three concise benefits.

Canonical: https://www.stampwing.com/templates/feature-launch
Updated: 2026-10-05
Category: Campaign

## When to use it

Use for a focused launch to a subscribed audience. Keep the main message about one available feature with one primary action.

The template supplies the design; your app handles the action. Preview values below are synthetic. Browser rendering does not establish compatibility with every email client.

## Inbox content

Subject: Meet {{feature_name}} in {{app_name}}

Preheader: {{feature_summary}}

## Variables and sample values

| Variable | Sample value |
| --- | --- |
| app_name | Atlas |
| feature_name | Workflow Studio |
| feature_summary | Bring your triggers, steps and decisions into one clear view. |
| first_benefit | See how each step connects before you publish. |
| second_benefit | Test a path with sample data before it goes live. |
| third_benefit | Keep a version you can return to. |
| availability | Available on Pro and Team plans. |
| feature_url | https://example.com/features/workflow-studio |
| support_email | support@example.com |
| unsubscribe_url | https://example.com/preferences/unsubscribe/sample |
| mailing_address | Atlas · 123 Example Street, Toronto, ON A1A 1A1 |

## Implementation checks

- Describe shipped behavior and actual plan availability.
- Avoid unsupported outcome or performance claims.
- Respect marketing preferences and existing suppressions.
- Replace the unsubscribe link and postal address before sending.

## Plain-text source

```text
Meet {{feature_name}} in {{app_name}}

{{feature_summary}}

Meet your
new workflow.

Introducing {{feature_name}}. {{feature_summary}}

Feature: {{feature_name}}
Benefit 01: {{first_benefit}}
Benefit 02: {{second_benefit}}
Benefit 03: {{third_benefit}}
Availability: {{availability}}

Explore the feature:
{{feature_url}}

You’re receiving this because you subscribed to {{app_name}} product announcements. You can change your mind at any time.

{{app_name}}
Questions? {{support_email}}

Unsubscribe: {{unsubscribe_url}}
{{mailing_address}}

```

## Downloads

- [Editable HTML](https://www.stampwing.com/downloads/feature-launch.html?v=2026-10-05-collection-7-fourteen)
- [Plain text](https://www.stampwing.com/downloads/feature-launch.txt?v=2026-10-05-collection-7-fourteen)

Free to use, modify, and distribute in personal or commercial projects. No attribution required. Supplied as a starting point without warranty.

Testing guide: https://www.stampwing.com/guides/test-transactional-email