When to use it
Use for a focused launch to a subscribed audience. Keep the main message about one available feature with one primary action.
Includes inbox preview text, a clear action, a fallback URL, and a support link. The HTML uses inline styles, a fluid table layout, and system fonts, with a decorative illustration and no tracking pixels. Every action and important detail stays in live text.
The artwork is yours, too
The full collection includes lightweight JPEGs for your emails and full-resolution PNG originals. The HTML uses a shared Stampwing image URL. You can self-host the JPEG and replace its URL, or attach it using your provider’s content-ID support. The collection also includes editable SVG originals for the ten new designs, plus offline previews with sample data.
Illustrations are decorative. If an inbox blocks images, the message, details, and action remain readable.
Make it yours
Replace every placeholder using your template engine. Escape values for their HTML context and validate action URLs against your approved HTTPS origins.
The subject and preheader are separate: the preheader is the short text many inboxes show beside the subject. Set the subject in your sending API; the HTML already contains the hidden preheader. Send the matching text as the plain-text alternative.
| Variable | Illustrative value |
|---|---|
{{app_name}} | Atlas |
{{feature_name}} | Workflow Studio |
{{feature_summary}} | Bring your triggers, steps and decisions into one clear view. |
{{first_benefit}} | See how each step connects before you publish. |
{{second_benefit}} | Test a path with sample data before it goes live. |
{{third_benefit}} | Keep a version you can return to. |
{{availability}} | Available on Pro and Team plans. |
{{feature_url}} | https://example.com/features/workflow-studio |
{{support_email}} | support@example.com |
{{unsubscribe_url}} | https://example.com/preferences/unsubscribe/sample |
{{mailing_address}} | Atlas · 123 Example Street, Toronto, ON A1A 1A1 |
Implementation checklist
- Describe shipped behavior and actual plan availability.
- Avoid unsupported outcome or performance claims.
- Respect marketing preferences and existing suppressions.
- Replace the unsubscribe link and postal address before sending.
Inspect the source
HTML source
HTML templatehtml
<!doctype html>
<!-- Stampwing / Launch / Electric. Free for personal and commercial use. No attribution required.
Palette: accent #3547cf; canvas #e8ebf6; ink #18212d. Replace every placeholder before sending. -->
<html lang="en" xmlns="http://www.w3.org/1999/xhtml"><head><meta charset="utf-8"><meta name="viewport" content="width=device-width, initial-scale=1"><meta name="x-apple-disable-message-reformatting"><meta name="color-scheme" content="light"><meta name="supported-color-schemes" content="light"><title>Meet {{feature_name}} in {{app_name}}</title>
<!--[if mso]><noscript><xml><o:OfficeDocumentSettings xmlns:o="urn:schemas-microsoft-com:office:office"><o:PixelsPerInch>96</o:PixelsPerInch></o:OfficeDocumentSettings></xml></noscript><![endif]-->
<style>body,table,td,a{-webkit-text-size-adjust:100%;-ms-text-size-adjust:100%}table,td{mso-table-lspace:0pt;mso-table-rspace:0pt}body{margin:0!important;padding:0!important}a:focus-visible{outline:3px solid #3547cf;outline-offset:4px}@media only screen and (max-width:480px){.email-outer{padding:16px 10px!important}.email-padding{padding-left:24px!important;padding-right:24px!important}.email-heading{font-size:34px!important;letter-spacing:-1.2px!important}.email-amount{font-size:36px!important}.email-fact-label{width:30%!important}.email-metric{display:block!important;width:auto!important;border-right:0!important;border-bottom:8px solid #fff!important}}</style></head>
<body style="margin:0;padding:0;width:100%;background:#e8ebf6;font-family:Arial,Helvetica,sans-serif;color:#18212d;overflow-wrap:anywhere;word-break:break-word;">
<div style="display:none;font-size:1px;line-height:1px;max-height:0;max-width:0;opacity:0;overflow:hidden;mso-hide:all;">{{feature_summary}}͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ ͏ ‌ </div>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" id="email-root" style="width:100%;border-collapse:collapse;background:#e8ebf6;"><tr><td class="email-outer" align="center" style="padding:40px 16px;background:#e8ebf6;"><!--[if mso]><table role="presentation" width="600" cellpadding="0" cellspacing="0" border="0"><tr><td><![endif]-->
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;max-width:600px;table-layout:fixed;background:#ffffff;border:1px solid #dce2eb;border-radius:14px;border-collapse:separate;overflow:hidden;"><tr><td class="email-padding" style="padding:32px 40px;background:#3042c4;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;"><tr><td style="font-size:21px;line-height:1.4;letter-spacing:-.6px;font-weight:700;color:#ffffff;">{{app_name}}</td></tr></table><div style="height:26px;line-height:26px;font-size:1px;" aria-hidden="true"> </div><p style="margin:0;color:#c5d5ff;font:700 11px/1.6 'Courier New',Courier,monospace;letter-spacing:1.2px;">PRODUCT ANNOUNCEMENT</p><div style="height:14px;line-height:14px;font-size:1px;" aria-hidden="true"> </div><h1 class="email-heading" style="margin:0;color:#ffffff;font-size:44px;line-height:1.08;letter-spacing:-1.8px;">Meet your<br>new workflow.</h1><p style="margin:0;color:#596578;font-size:15px;line-height:1.8;margin-top:20px;color:#d0dbed;">Introducing {{feature_name}}. {{feature_summary}}</p><div style="height:26px;line-height:26px;font-size:1px;" aria-hidden="true"> </div><img src="https://www.stampwing.com/template-assets/v4/feature-launch.jpg" width="520" height="200" alt="" role="presentation" style="display:block;width:100%;max-width:520px;height:auto;border:0;outline:none;" /></td></tr><tr><td class="email-padding" style="padding:30px 40px;"><p style="margin:0;color:#3547cf;font:700 11px/1.6 'Courier New',Courier,monospace;letter-spacing:1.2px;">INTRODUCING</p><h2 style="margin:10px 0 20px;font-size:30px;line-height:1.2;letter-spacing:-.8px;color:#18212d;">{{feature_name}}</h2><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;"><tr><td width="28" valign="top" style="padding:14px 10px 14px 0;font:12px/1.8 'Courier New',Courier,monospace;color:#3547cf;border-top:1px solid #e0e5f3;">01</td><td style="padding:14px 0;border-top:1px solid #e0e5f3;"><p style="margin:0;color:#596578;font-size:15px;line-height:1.8;color:#293448;">{{first_benefit}}</p></td></tr><tr><td width="28" valign="top" style="padding:14px 10px 14px 0;font:12px/1.8 'Courier New',Courier,monospace;color:#3547cf;border-top:1px solid #e0e5f3;">02</td><td style="padding:14px 0;border-top:1px solid #e0e5f3;"><p style="margin:0;color:#596578;font-size:15px;line-height:1.8;color:#293448;">{{second_benefit}}</p></td></tr><tr><td width="28" valign="top" style="padding:14px 10px 14px 0;font:12px/1.8 'Courier New',Courier,monospace;color:#3547cf;border-top:1px solid #e0e5f3;">03</td><td style="padding:14px 0;border-top:1px solid #e0e5f3;"><p style="margin:0;color:#596578;font-size:15px;line-height:1.8;color:#293448;">{{third_benefit}}</p></td></tr></table><div style="height:18px;line-height:18px;font-size:1px;" aria-hidden="true"> </div><p style="margin:0;color:#596578;font-size:15px;line-height:1.8;font-size:12px;">{{availability}}</p></td></tr><tr><td class="email-padding" style="padding:0 40px 32px;"><table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;"><tr><td class="" style="background:#3547cf;border-radius:7px;mso-padding-alt:17px 20px;"><a href="{{feature_url}}" style="display:block;padding:17px 20px;border:1px solid #3547cf;border-radius:7px;font-size:15px;line-height:1.5;font-weight:bold;text-align:center;color:#ffffff;text-decoration:none;">Explore the feature <span aria-hidden="true"> →</span></a></td></tr></table><p style="margin:0;color:#596578;font-size:15px;line-height:1.8;font-size:12px;margin-top:20px;">Or copy this link into your browser:</p><p style="margin:5px 0 0;font:12px/1.7 'Courier New',Courier,monospace;word-break:break-all;"><a href="{{feature_url}}" style="color:#3547cf;text-decoration:underline;">{{feature_url}}</a></p></td></tr><tr><td class="email-padding" style="padding:26px 40px 32px;background:#f7f8fb;border-top:1px solid #e3e7ed;"><p style="margin:0;font-size:16px;line-height:1.75;color:#596578;font-size:13px;line-height:1.8;">You’re receiving this because you subscribed to {{app_name}} product announcements. You can change your mind at any time.</p>
<p style="margin:18px 0 0;font-size:12px;line-height:1.8;color:#596578;"><a href="{{unsubscribe_url}}" style="color:#3547cf;text-decoration:underline;">Unsubscribe from these emails</a><br>{{mailing_address}}</p>
<table role="presentation" width="100%" cellpadding="0" cellspacing="0" border="0" style="width:100%;border-collapse:collapse;"><tr><td style="padding-top:22px;"><p style="margin:0;font-family:'Courier New',Courier,monospace;font-size:11px;line-height:1.6;font-weight:bold;letter-spacing:1.4px;overflow-wrap:anywhere;word-break:break-word;color:#596578;">NEED A HAND?</p><p style="margin:7px 0 0;font-size:13px;line-height:1.6;color:#596578;">We’re here to help. <a href="mailto:{{support_email}}" style="color:#3547cf;text-decoration:underline;">{{support_email}}</a></p></td></tr></table></td></tr></table>
<!--[if mso]></td></tr></table><![endif]-->
<p style="margin:22px 0 0;font-family:'Courier New',Courier,monospace;font-size:10px;line-height:1.8;letter-spacing:.7px;color:#627083;">{{app_name}} / PRODUCT ANNOUNCEMENT</p></td></tr></table>
</body></html>Plain-text version
Plain-text templatetext
Meet {{feature_name}} in {{app_name}}
{{feature_summary}}
Meet your
new workflow.
Introducing {{feature_name}}. {{feature_summary}}
Feature: {{feature_name}}
Benefit 01: {{first_benefit}}
Benefit 02: {{second_benefit}}
Benefit 03: {{third_benefit}}
Availability: {{availability}}
Explore the feature:
{{feature_url}}
You’re receiving this because you subscribed to {{app_name}} product announcements. You can change your mind at any time.
{{app_name}}
Questions? {{support_email}}
Unsubscribe: {{unsubscribe_url}}
{{mailing_address}}
Free to use, modify, and distribute in personal or commercial projects. No attribution required. Supplied as a starting point without warranty.